Editing our interview

Here are a couple of pictures from the editing process for our interview with a music video producer.

Music Video Regulation

 Music videos are not regulated as such, but services such as Ofcom try to advise music videos against featuring explicit content. Ofcom has wide-ranging powers across the television, radio, telecoms and postal sectors. It has a statutory duty to represent the interests of citizens and consumers by promoting competition and protecting the public from harmful or offensive material. Music videos cannot be banned due to the internet, meaning that Ofcom can't really do much in the sense of stopping people seeing music videos, the only way of slightly regulation a music video would be having them getting banned on television and TV channels is by the broadcaster deciding that it should be banned.

Channels can come under fire such as MTV for censoring stuff on there channel Censorship on MTV has been the subject of debate for years. MTV, the first and most popular music television network in the U.S., has come under criticism for being too politically correct and sensitive, censoring too much of their programming. MTV altered or removed shows from the channel's schedule and music videos were censored, moved to late-night rotation, or banned entirely from the channel.

 

Music Video Marketing and Promotion

Marketing and Promotion

 

A way of promoting our music video would be by creating a teaser trailer, this would be a very short video that would be advertised before other music videos of a similar genre, (as they would be our target audience) This trailer would make the audience wanting to listen to other songs created by the artist and want to see the actual music video. The benefits of this would be that people will start talking about the advert and being publicised more. Another place to put our trailer would be online so adverts on YouTube before a video or on Netflix and possibly adverts on services such as Spotify ect. to get the music video out there more to people interested in our music video and the artist being promoted by the video.

Another way of promotion would be too have a large poster made and put up on a billboard or being posted around social media websites of the artists and pictures related to the music video.

For example,

Interview market reaserch

Our interviews with some of our potential audience.

https://www.youtube.com/watch?v=FXYCJoMD_m8

Interview with company director

This is my groups interview with the music video company director.

https://www.youtube.com/watch?v=AF8QjvYFg9w&list=UUIm4M2KJ8NHsVUROf1ePf_g

Our first CD cover

Here are our groups CD case and the photos and design that we did:

This is the front cover

This is the front cover

This is the back cover

New Music video regulations

"The British Board of Film Classification is to pilot voluntary ratings for online music videos, as the exemption threshold for music DVDs is narrowed

The threshold at which physically released music videos – primarily DVDs and Blu-rays – must receive an age classification from the BBFC is to be lowered. The organisation is also planning to launch a voluntary pilot for online music videos, in partnership with record label trade body the BPI, a spokesperson confirmed to the CMU Daily.

This follows a review of the Video Recordings Act by the UK government, which was completed last year. Until now, only physically released music videos containing “extreme” content have required an age rating. Under the pending changes to the Act, expected to be implemented in the spring, anything that fits the criteria for a twelve certificate or above will have to be classified by BBFC examiners. Previously these would have been stamped ‘exempt’, or simply not put forward for review at all."  Quote BBFC website

The government are now making stricter regulations on music videos in the UK in a attempt to make music videos less sexualised and show less explicit  content so that the younger generations are not influenced as much by the music videos.

I personally do not think that because of the new regulations, that young people are not going to see these music videos because of the internet. You can't monitor what everyone watches on the internet and young people will be able to find this sort of content online quiet easily. But it is a good idea most people watch music videos on television, so making videos shown before the watershed less explicit will mean less young people will be influenced by the music videos.

Hypocrisy album cover analysis

The Metal universe is a diverse one, filled with lots of sub-genres based of another genre the album covers in Metal tend to represent what the band is singing about in there songs.

Hypocrisy are a great example the lyrical themes don't fit the Death/Black metal stereotype the lyrics are about the unknown and Alien conspiracy's,  a great example would be Roswell 47 (https://www.youtube.com/watch?v=wwIqTDWmV8A) by them.

Music Video Pitch

 

Dear sir/madam:

I am writing to you on behalf of AA Music Video Production, we have heard the song “battle cry” from Imagine Dragons and we would like the honour of producing the music video for the song.

Due to new music video regulations being introduced we will not be able to be as adventurous in the creation of the video and have very little explicit content in it.

We have played around with a few ideas, I will be able to show/tell you them within our future meeting. We will be able to create a high quality music video for the song with a low budget; this will be good on your behalf.

The music video will follow genre characteristics, the video will be filmed indoors at a undecided location, the video will contain a strong narrative theme throughout the video but it will contain images of the band playing through the song.

We will be recording in two months’ time from now and it should take roughly three weeks to finish off the recording, then an estimated two weeks of editing the music video to give it the justice it deserves.

In the past we have created music videos; our latest project was the music video “Hey Ya” by Outkast this achieved views of over 23,000,000 views on YouTube.

This music video was produced in 3 weeks including editing and production, so imagine what sort of content we will be able to produce for you in five weeks?

This project will be our most ambitious to date, we would really appreciate the opportunity to produce this music video.

 

Yours sincerely

Aaron Baskerville

                Angus Stephens

Media Production logo

Genre Generics

Genre Generics tend to limit what a artist can do when it comes to making there music video, as the audience as the audience expects certain stereotypes to be portrayed in the video, for example you would be expecting to see a colourful heavy metal music video. This being said there are different generics portrayed within a genre.

With the genre generics John Hartley said 'genres are agents of ideology closure - they limit the meaning-potential of a given text' from this I can infer that the genre can limit the creative potential of the artist when trying to create something new and become a more generic act, as the audience expects certain characteristics the be portrayed in the music video.

an good example would b females in the pop industry, they are shown to be objects and the camera that's follows them seem to be 'the male gaze' as said by Laura Mulvey  a British feminist in the British film theory a good example of this would be Anaconda by Nicki Minaj:  https://www.youtube.com/watch?v=LDZX4ooRsWs

Media A2 Practice piece

This is our Practice music video, The song is Hey Ya

https://www.youtube.com/watch?v=YxSRIO5Drns&list=UUht5fxUjha19_XNfG0mi2EA

CD cover analysis

This is the Amon Amarth Deceiver of the Gods album cover, the album its self is about the Norse god Loki this is represented by the name of the album Deceiver of the Gods as Loki is known in Norse mythology as well as this Loki is shown battling Thor  and a army of the dead which Loki has risen. The image shows Thor over powering Loki to show good over bad and show Thor to be the superior God. The album works well with the genre of music as Amon Amarth are a "Viking" Death Metal band. The font used has a sort of Celtic/Scandinavian/Norse look about it which links back into the album and the genre the band. The colours used are more dark and bleak which relates back to the genre of the band as most metal album covers tend to consist of dark colours.

https://www.youtube.com/watch?v=tBa4XqlZ0oo&list=UUIm4M2KJ8NHsVUROf1ePf_g
 Practice lip syncing

Music video timeline

How music videos have evolved

 

the timeline shows the evolution of music videos over time each point

https://www.youtube.com/watch?v=irp8CNj9qBI&feature=kp

https://www.youtube.com/watch?v=sOnqjkJTMaA

https://www.youtube.com/watch?v=79fzeNUqQbQ

https://www.youtube.com/watch?v=jkh6cDEI9RY

https://www.youtube.com/watch?v=KwdcFVsmYtU

This is my A2 blog for Media studies at A-Level

Goodwins music video analysis Behemoth

 Behemoth blow your trumpets 

 

The music video matches the stereo type for this genre of music as the video is dark; the band is also shown in the video.

The lyrics match the video as the lyrics are associated with Satan and the video shows some satanic practises and has a cult feel through the video.

The lyrics also match the video with a girl blowing a trumpet during the last chorus.

There is a voyeuristic treatment of the female body through out the video showing naked women and no men for the males entertainment.

When the music speeds up there are lots of different images flashing on the screen changing when the power chords are hit on the guitar.

There are no references to any television shows or films through the video.

The band