Editing our interview

Here are a couple of pictures from the editing process for our interview with a music video producer.

Music Video Regulation

 Music videos are not regulated as such, but services such as Ofcom try to advise music videos against featuring explicit content. Ofcom has wide-ranging powers across the television, radio, telecoms and postal sectors. It has a statutory duty to represent the interests of citizens and consumers by promoting competition and protecting the public from harmful or offensive material. Music videos cannot be banned due to the internet, meaning that Ofcom can't really do much in the sense of stopping people seeing music videos, the only way of slightly regulation a music video would be having them getting banned on television and TV channels is by the broadcaster deciding that it should be banned.

Channels can come under fire such as MTV for censoring stuff on there channel Censorship on MTV has been the subject of debate for years. MTV, the first and most popular music television network in the U.S., has come under criticism for being too politically correct and sensitive, censoring too much of their programming. MTV altered or removed shows from the channel's schedule and music videos were censored, moved to late-night rotation, or banned entirely from the channel.

 

Music Video Marketing and Promotion

Marketing and Promotion

 

A way of promoting our music video would be by creating a teaser trailer, this would be a very short video that would be advertised before other music videos of a similar genre, (as they would be our target audience) This trailer would make the audience wanting to listen to other songs created by the artist and want to see the actual music video. The benefits of this would be that people will start talking about the advert and being publicised more. Another place to put our trailer would be online so adverts on YouTube before a video or on Netflix and possibly adverts on services such as Spotify ect. to get the music video out there more to people interested in our music video and the artist being promoted by the video.

Another way of promotion would be too have a large poster made and put up on a billboard or being posted around social media websites of the artists and pictures related to the music video.

For example,

Interview market reaserch

Our interviews with some of our potential audience.

https://www.youtube.com/watch?v=FXYCJoMD_m8